4 Gennaio 2021
Matteo Dorotini Kitesurf in Sicily
At North, we are the seekers. And just like you, we know that thirst. We know when… It Calls.
Are you born with it or bitten by it? We don’t know. We just know that for us, the feeling of being one with the elements and being fully immersed in the moment, lost, feeling everything and nothing all at once, is the magic we chase.
When the elements call to our very being we can’t resist, we have to go. We capture that magnetic sensation in one simple expression – It Calls.
Engineered. Refined. Intuitive.Â
Nothing teaches design like nature. Only when you feel the unpredictable force of the elements take you away can you understand how to design for the perfect ride. That’s why the North design process starts and finishes on the water. This compulsive pull pours itself into our obsessive attention to detail on the designing boards and the development tables. Every day we are inspired – and humbled – by nature’s engineering genius and her beautiful, intuitive simplicity. To that, we add cutting-edge technology from the world’s best design workrooms and decades of performance expertise.
We are driven by passion.
The people shaping our brand are first and foremost a team of riders. What absolutely unites us is a desire for a more intuitive, more natural and more powerful experience between water, wind and sky. We believe in where we can go. We are excited by the possibilities. Our passionate team of watermen and waterwomen constantly amaze with their ability to innovate and prioritise what is really important to the rider. At North, that philosophy carries through into everything – making products easy to tune and use, asking what is really needed, what’s necessary and what’s not. We’re trying to keep it real – even down to re-evaluating the amount of travel we need to do as a brand.
At North, we are the seekers. And just like you, we know that thirst. We know when… It Calls.
Are you born with it or bitten by it? We don’t know. We just know that for us, the feeling of being one with the elements and being fully immersed in the moment, lost, feeling everything and nothing all at once, is the magic we chase.
When the elements call to our very being we can’t resist, we have to go. We capture that magnetic sensation in one simple expression – It Calls.
Engineered. Refined. Intuitive.Â
Nothing teaches design like nature. Only when you feel the unpredictable force of the elements take you away can you understand how to design for the perfect ride. That’s why the North design process starts and finishes on the water. This compulsive pull pours itself into our obsessive attention to detail on the designing boards and the development tables. Every day we are inspired – and humbled – by nature’s engineering genius and her beautiful, intuitive simplicity. To that, we add cutting-edge technology from the world’s best design workrooms and decades of performance expertise.
We are driven by passion.
The people shaping our brand are first and foremost a team of riders. What absolutely unites us is a desire for a more intuitive, more natural and more powerful experience between water, wind and sky. We believe in where we can go. We are excited by the possibilities. Our passionate team of watermen and waterwomen constantly amaze with their ability to innovate and prioritise what is really important to the rider. At North, that philosophy carries through into everything – making products easy to tune and use, asking what is really needed, what’s necessary and what’s not. We’re trying to keep it real – even down to re-evaluating the amount of travel we need to do as a brand.
4 Gennaio 2021
Matteo Dorotini Kitesurf in Sicily
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